Apoyo Integral
Apoyo Integral offers personalized accounting services for freelancers, SMEs, startups, and individual taxpayers. They provide services ranging from tax declaration and accounting to financial planning and strategic advice, all designed to be accessible and easy to use for those new to financial management. I worked on the complete redesign of the brand, which had been maintained for over 15 years. I updated the logo, preserving the original essence they wanted to keep but giving it a much more modern touch and focusing on the business’s purpose.